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What is virtual staging?
Virtual staging is a home staging technique where skilled designers capture room photographs and then use graphic editors and specialized platforms to digitally add or edit furniture, colors, accessories, and lighting on these images, what in the result creates lifelike interior designs. To put it simply, virtual home staging allows to effectively furnish of an empty apartment without the need to buy any physical furniture.
This approach can transform an empty or poorly decorated space into one that appears expertly staged. Additionally, certain platforms offer the capability to perform virtual improvements, such as updating wall colors or digitally removing peeling wallpaper, thereby enhancing the overall appeal of the property. As a result, you get captivating virtual staging photography without any additional effort required on your part.
Virtual real estate staging serves as a highly advantageous and budget-friendly substitute for traditional home staging services. This method allows you to create diverse interior styles by adding or editing furniture, colors, assorted items, lighting, and various elements within the space. Home virtual staging effectively displays the aesthetics and potential of your property, offering the dual benefit of time and cost savings when choosing the forthcoming furniture and decor. Embraced as a superb marketing resource, virtual staging of homes is widespreaded within the real estate sector.
How does virtual staging work?
Numerous staging companies specialize in virtual staging for real estate. When you opt for one of these services, the process is remarkably straightforward. You simply upload photos of the property to the company’s website (or send them in any other way, according to the terms of cooperation with a particular company). During this process, you specify your preferences for how you’d like these photos to be virtually staged. In some cases, you can also choose the style and character of the room design, pick up the furniture from the catalog, etc. Skilled professionals known as virtual stagers then use specialized programs to integrate furniture, such as sofas, beds, tables, artwork, and various interior elements into your photos. This transformation brings your property to life, making it more enticing to prospective buyers. Finally, within a day or several days (it depends on the details of your project or company conditions), you receive ready-made home staging photos that align with all your wishes and instructions. These images are always sent in a format that suits customer`s preferences, so you can easily place them on your website.
Adding virtual furniture to an image will save you thousands in staging costs and will give you an opportunity to show potential buyers how the layout can work.
Virtual staging vs traditional home staging
Traditional home staging is a pre-sale preparation of real estate, the creation of a universally appealing interior that will resonate with buyers’ tastes and expectations. It extends beyond room decor and staged photos, encompassing a comprehensive professional approach, which may involve design and renovation efforts. The primary aim of property staging is to showcase a home in its most enticing light, captivating potential buyers or tenants to expedite the buying or renting process. A key practice in real estate staging for unfurnished spaces is the temporary inclusion of furniture, helping buyers grasp the house’s layout and room dimensions clearly.
Renting furniture and interior items for an extended period may require substantial costs, as can the overall property preparation for sale. This expense may not be within everyone’s budget. Using virtual staging real estate, you only have to cover the cost of creating a few high-quality finished images featuring your chosen virtual furnishings. This excludes any need for lengthy and costly furniture rentals and the associated maintenance hassles during the property’s marketing period.
Unlike 3D staging, traditional home staging real estate has limitations on finishes, decor, etc. In contrast, virtual staging offers a wide array of furnishing possibilities, providing limitless design options that stay up-to-date with current trends. Additionally, the process of posting home staging images is significantly faster when done digitally. This is especially advantageous for sellers in the midst of house renovations, as they don’t have to wait for the construction to finish before realtors can post staged home photos.
How much does virtual staging cost?
Every company sets its own pricing for virtual staging services. It can vary based on several factors, including:
Typically, the cost of virtual home staging cost ranges between $15 and $150 per image. However, pricing can vary considerably, with some providers charging more and others charging less for their services. It’s important to note that some companies have restrictions on the number of images included in one order.
How do I become a virtual stager?
Virtual staging is typically carried out by experienced interior designers, digital artists, or even real estate professionals. However, with the proliferation of modern virtual staging software, almost anyone with the desire can master this field. Nevertheless, to attain a professional level, certain qualities are essential, including creative thinking, knowledge of design and composition, color, attention to detail, some technical skills, and real estate marketing. All this is important as virtual stagers are tasked with virtually furnishing or enhancing empty spaces to create an optimal presentation for profitable sales. Often, experience and knowledge from related professions are beneficial in order to become a good virtual stager. Moreover, you need to master various virtual staging. Stay current with design trends is crucial to maintain a competitive edge in the field.
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So, is virtual staging worth it?
Statistics reveal that approximately 90% of property buyers initiate their search online and establish their initial impression within the first 10 seconds of viewing. However, only a mere 10% of them can envision the property’s true potential, while the remaining 90% struggle due to factors like personal belongings of the owner, spoor quality images, etc. Hence, the first presentation of a property to potential buyers is essential, as there may not be a second opportunity. Virtual home staging plays a crucial role in highlighting space and giving prospective buyers an opportunity to imagine themselves in the apartment.
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